Space and Time in Yuru Camp

Space and Time in Yuru Camp

Yuru Camp, an iyashikei about an outdoor activity that (frankly) most people who watch seasonal anime will not engage in, somehow managed to match the popularity of all its diverse seasonal contemporaries. Bearing in mind that those contemporaries included a Trigger/A-1 Pictures co-produced action series featuring a cute dinosaur (Darling in the Franxx) and a highly anticipated KyoAni adaptation (Violet Evergarden), that’s quite the accomplishment for a no-name studio and director. One naturally wonders what made Yuru Camp so successful.

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The answer you’ll find throughout discussion posts and YouTube reviews is that it’s comfy–a description that’s as much of a meme is it is the truth. However, if we go a step further and try to answer why it’s comfy, we might learn something about iyashikei as a whole. Lately, every season of anime is filled up with slice of life or would-be iyashikei shows. Most of these shows come across as formulaic and wind up lost in the dustbin with the mobile game adaptations. So what makes Yuru Camp stand out as comfy when so many of its peers fall into the trap of being boring?Read More »

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